About 25% of store associates say they haven’t been given the right technology tools to do their jobs, according to the 2017 Retail Associate Technology Study from Salesfloor, a company whose ...

New research bucks the conventional wisdom that shoppers want a high-touch experience when they visit a physical store. What they really want, it seems, is to be left alone. According to HRC Retail ...

Retailers have begun to recognize that quality employees can be their most valuable resource but they still need to invest more aggressively in training and technology to help store associates do ...

The study is based on insights from a focus group conducted to understand the voice of the store associate, supervisor and manager, to uncover the challenges faced when interacting with shoppers in ...

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. Today’s retail workers almost need to have superpowers — ...

Despite the overwhelming data suggesting that personalization will remain — and grow — as a necessary facet in omnichannel strategies, brands and retailers have yet to use store associates to their ...

As retailers continually focus more on technology to bolster their omnichannel efforts, with 87% of retailers expecting their technology costs to increase over the next two years, they are still ...

As retail evolves to support a complex omnichannel experience, the store associate’s role is changing. But what can retailers do to maximise their value? While retailers generally offer ...

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Home Depot store associates have firsthand knowledge about what it's like to work at the home-improvement store — and they have plenty of suggestions for shoppers. A Home Depot associate who's worked ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. One of the most challenging pieces of the puzzle is the role ...

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