When done properly, storytelling for business can entice your audience and demonstrate the need for your offerings. A good story can evoke emotion, drawing in customers and making them curious about ...

Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business’s products or services. By ...

As students at the University of Iowa’s Tippie School of Business prepare to embark on their careers, a new program is teaching them to tell their stories and personal experiences—a communication ...

In a time of mass unpredictability, when our career and personal perspectives often waver, one of the most basic yet powerful reminders is that our lives are shaped by time, circumstance, and ...

The corporate world has no shortage of AI courses, boot camps, and crash programs. Employees are being taught how to prompt, ...

Every leader knows storytelling can be a powerful tool. But what kinds of narratives are most effective? That depends on what you’re trying to achieve. Here are three types of stories you can use — ...

The rise of entrepreneurship-led development has led to greater collaboration between economic development and tourism efforts. With fewer people moving, regions must make their communities more ...

Storytelling is not something we do. Storytellers are who we are. That’s how I opened my Harvard course on storytelling and presentation skills. Since the students enrolled in the executive education ...

Transformative storytelling in leadership hinges on serving the audience’s needs, offering useful lessons and maintaining transparency with context. Storytelling should be a regular leadership ...

Presenting overly technical, scientific information to a non-technical audience requires a number of skills. Hannah Cook (MBP '25) discovered one of those skills is something that is not often ...

Storytelling isn’t just fun—it’s a powerful way to build children’s language, sequencing, and narrative skills. From interactive digital tools to speech therapy games, stories help kids connect ideas, ...