PIEDMONT, S.D. – Bikers come to the Sturgis Motorcycle Rally to party, but they might stop for some lemonade first. Rally regulars have likely seen the yellow billboard and big yellow flag while ...

SIOUX FALLS, S.D. (KELO) — The South Dakota Department of Transportation has reported that traffic entering Sturgis during the 85th City of Sturgis Motorcycle Rally saw a significant increase compared ...

SIOUX FALLS, S.D. (KELO) – The South Dakota Department of Transportation (SDDOT) is winding down from an extremely busy past few weeks, where highways saw thousands of travelers from the Sturgis ...

Sonic Automotive (NYSE:SAH) announced that its powersports division achieved unprecedented success at the 85th Annual Sturgis Motorcycle Rally. At its five Harley-Davidson dealerships in the Black ...