Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

If you don’t have alignment aids on your golf balls, are you even trying, bro? For decades, the standard Titleist sidestamp ...

To help more golfers improve consistency on the greens, Titleist is expanding its AIM line of golf balls with new models and ...

Specs: AVX is a low-flying, low-spinning premium ball with soft feel and added greenside control; Tour Soft offers soft feel with faster core tech and reformulated cover for all-around performance Who ...

WHAT YOU NEED TO KNOW: The third iteration of the Titleist AVX features a reformulated core and a new aerodynamic package on the cast urethane cover to produce the driver and iron flight of the ...

The Titleist AVX is something new in golf balls for its parent company, even though certain sections of the country got a taste of it last fall. The thing is Titleist doesn’t generally do different, ...

Who it’s for: Golfers who want a softer-feeling, Tour-caliber ball that flies lower off the tee and produces less long-game spin without giving up the urethane feel and short-game control. What you ...

After a hugely successful launch of the original line of ProV1 and ProV1X RCT golf balls, Titleist is expanding the technology into two more popular golf balls in their premium line, the ProV1x Left ...

In the golf ball business, there is Titleist and everyone else. The slogan "the No. 1 ball in golf" has multiple meanings, but the statement easily can be supported by Titleist through retail ...

What you need to know: The fiith iteration of the Titleist AVX features a reformulated core and a new aerodynamic package on a softer cast urethane cover to produce the driver and iron flight of the ...