Five years ago, Toys ‘R’ Us looked like it was gone for good. The shelves were empty, Geoffrey the Giraffe was retired, and a ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. This article is more than 2 years old. A scene from ...

Toys R Us is closing its last U.S. stores by Friday, the end of a chain known to generations of children and parents for its sprawling stores, brightly colored logo and Geoffrey the giraffe mascot.

The new seasonal stores include two in the Philadelphia area: one at the Deptford Mall in South Jersey, and another at the King of Prussia mall, according to the company. Toys R Us is already in many ...

Toys "R" Us is no longer with us, but Geoffrey the Giraffe is back for the holidays. Kroger announced on Friday that it will bring Geoffrey's Toy Box displays to hundreds of participating stores ...

Geoffrey, the famed Toys “R” Us mascot, is back and in a place few might have expected – Kroger. That’s right, months after the official demise of the toy giant, fans of all ages can experience being ...

The new Toys ‘R' Us store is open now at Raleigh's Crabtree Valley Mall, which is already home to the LEGO Store, Bloomsbury ...

Continuing its digital push, Toys R Us is launching a 10-episode YouTube series titled “Geoffrey’s World Tour,” the retailer announced on Friday. The show builds off of a marketing campaign in which ...