A new commercial from Toys'R'Us takes viewers on a nostalgic trip into the past of the once-beloved brand, and how its mascot Geoffrey the Giraffe "came to be." The minute-long spot starts with ...

Toys “R” Us recently released its first advertisement generated by artificial intelligence, with an executive with the retailer implying that similar means could be used in the future. The ad was ...

Remember the days of walking into a Toys “R” Us store? The endless aisles of toys, the excitement of spotting the latest must-have item and the towering presence of Geoffrey the Giraffe? Well, the ...

The spot, which is garnering mixed reviews online, tells the brand's origin story via the highly anticipated tool from the company behind ChatGPT. By Kevin Dolak Revived retailer Toys ‘R’ Us is the ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...

Toys “R” Us, the revived toy retailer, is the first brand to premier a one-minute brand film created using OpenAI’s text-to-video tool, Sora. Developed by OpenAI, the company behind ChatGPT, Sora ...

A Toys R Us commercial sparked major backlash for its use of artificial intelligence. The fallout marked the latest example of public outcry in the face of the nascent technology, Forbes reported.

Toy company Toys R Us debuted a brand video almost completely created with generative artificial intelligence. The one-minute video portrays a boy in the 1930s dreaming of a toy store with a female ...

Gen Z is particularly fond of pickles, while other consumers focus on health benefits. Toys R Us has long touted the power of imagination and make-believe in fostering human development and creativity ...

The 66-second promo takes us on a journey back to the 1930s, following young Charles Lazarus, the visionary founder of Toys "R" Us. We're transported to an old-time bicycle shop, where we see Lazarus ...