Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. This article is more than 2 years old. A scene from ...

Five years ago, Toys ‘R’ Us looked like it was gone for good. The shelves were empty, Geoffrey the Giraffe was retired, and a ...

Continuing its digital push, Toys R Us is launching a 10-episode YouTube series titled “Geoffrey’s World Tour,” the retailer announced on Friday. The show builds off of a marketing campaign in which ...

Toys R Us is closing its last U.S. stores by Friday, the end of a chain known to generations of children and parents for its sprawling stores, brightly colored logo and Geoffrey the giraffe mascot.

The new Toys ‘R' Us store is open now at Raleigh's Crabtree Valley Mall, which is already home to the LEGO Store, Bloomsbury ...

Toys "R" Us is no longer with us, but Geoffrey the Giraffe is back for the holidays. Kroger announced on Friday that it will bring Geoffrey's Toy Box displays to hundreds of participating stores ...

Celebrate the season with Geoffrey’s annual list of fan favorite toys and in-store events. NEW YORK--(BUSINESS WIRE)--Macy’s and Toys“R”Us® are kicking off the holiday season with the unveiling of ...

In honor of the holiday season, Macy’s expanded its partnership with WHP Global to place the Toys "R" Us brand inside Macy's stores, including ones at Mayfair and Southridge, and the brand recently ...

NEW YORK--(BUSINESS WIRE)--Macy’s and Toys“R”Us® are kicking off the holiday season with the unveiling of Geoffrey’s Hot Toy List for 2024, featuring the hottest toys for every age and interest. This ...