TripAdvisor's new ad campaign comes at a momentous time for the company, although TripAdvisor views it as part of a long-term TV advertising enterprise. With $70 million behind it and an empathetic ...

Photo Credit: CEO Stephen Kaufer has been engineering a turnaround at the world's largest travel reviews company he helped to found. Pictured is the owl featured in a new series of TV ads. TripAdvisor ...

If you want to reach millennial and Gen Z travelers, it’s debatable whether an owl character, decked out in a bathrobe and perched at times on a hotel room pillow, should be your go-to brand ...

TripAdvisor has changed to Tripadvisor, after undergoing several rebranding changes for the start of 2020. The online travel company has launched a new logo, decapitalising a character in its brand ...