From coffee shops in New York to bakeries in Sydney and beauty retailers in London, global demand for the Filipino purple yam ...

Ube, a fragrant purple yam from the Philippines, has officially hit the trendy mainstream. Here's what Filipino chefs in ...

So while ube may feel like it’s suddenly everywhere in America, it’s not new, and it’s not just a trend. It’s an ingredient ...

Ube, or purple yam, contains antioxidants, fiber, and essential nutrients that help reduce oxidative stress, support heart ...

If your social media feed is currently filling up with vibrant violet, you’ve likely met ube (pronounced ooh-beh). While it ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

From Ginger Dimapasok, co-owner of Café 86 in Chino, Calif., comes this Filipino jam perfect for spreads or as a base for pastries. The instructions allow for using frozen or powdered ube, which is ...

Forbes contributors publish independent expert analyses and insights. I am the Manila correspondent for Forbes Travel Guide. The vibrant and exotic flavors of ube reign supreme in bustling Metro ...