Ulta is rolling out a wellness concept aimed at providing shoppers with expert guidance and education around wellness ...

Ulta Beauty has evolved its Wellness Shop at Ulta Beauty into a more immersive, education-led platform now known as Wellness by Ulta Beauty.

Ulta Beauty has outlined a new set of strategic priorities to drive its growth and announced new long-term financial targets that include an acceleration of new store openings. With a target of 1,800+ ...

Ulta Beauty is pausing expansion of its Target shop-in-shops this year, CEO Kecia Steelman said. “In joint partnership with Target, we’ve made the decision to really lean into the 600-plus stores that ...