Earlier this year, Under Armour released a set of ads starring American Ballet Theatre soloist Misty Copeland. As part of their push to gain more of the women’s market, they’ve now put out their first ...

What's Your Point of View on Those Who Get on Pointe? A new ad from Under Armour might change your mind about ballet being a sport. The spot features a strong and sinewy 31-year-old Misty Copeland, ...

Soccer club New York City FC scored with a giant pigeon and Delta appears poised for success—plus, why it was a bad week for Amazon and New York Times Games. A new Under Armour commercial from ...

Tennessee basketball star Zakai Zeigler was featured in a new Under Armour AD ahead of March Madness Tennessee basketball star Zakai Zeigler is a man of many things, including advertisements. Zeigler ...

Under Armour is suing competitor Sketchers USA for what it says is a copy of the “Protect This House” Under Armour ad campaign. The Daily Record reports that the Baltimore based sports apparel ...

When you win a national championship, you deserve all the glory. When you win a national championship after an undefeated season with five brand-new starters, you deserve all the glory and then some.

The privately held alcohol marketer is the first company to reveal Big Game ad plans. Like most apparel brands, Under Armour faces a continuous need to spend portions of its advertising budget on ...

At a cost of up to $100,000 per second, Super Bowl television ads guarantee buzz. But how much is it worth it when the buzz is about whether a company should have bought one? Under Armour is looking ...

Q. What do you get when you ask an AI program to write an inspiring pep talk based not just on the greatest motivational speeches of all time, but the personal inspirations of Under Armour's athletes ...