The branding and packaging for Target’s beloved Up&Up brand is now more colorful than ever. Over the course of three years, design agency Collins reimagined the wide-ranging private-label brand, which ...

Target is relaunching its Up&Up private label of home essentials. The retailer on Monday announced it’s adding hundreds of new products to the assortment and said it’s reformulated 40% of the brand to ...

The up&up line of everyday essentials is getting new packaging and will see the reformulation of 40% of existing products to meet higher quality standards. CVS Health plans to start closing dozens of ...