The whole point of doing an influencer campaign is to "influence" people into liking your brand and buying your product - not piss them off. One soda company’s PR campaign had people poppin' off ...

Add Yahoo as a preferred source to see more of our stories on Google. Influencers received an enormous vending machine sent their homes which distributed free cans to them (TikTok) The popular ...

For the rest of the summer, Starry is giving away free soda if any part of the U.S. experiences 100-degree weather. The PepsiCo-owned lemon-lime soda brand is offering a limited digital rebate through ...

Aluminum cans and plastic bottles are a big contributor to our shared waste problem, and Coca-Cola's trying to do its part to ...

The small city of North Adams, nestled in the Berkshires of western Massachusetts, is well-know as a hub of contemporary art, a bucolic haven for stressed New Yorkers, and an autumn leaf peeping ...

In 2023, a self-styled influencer in the U.K. sent an email asking for a free car in exchange for touting the brand to her 33,000 Instagram fans. She didn’t get the car. What she did get was a social ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...