OVER THE LAST ten years, political campaigns have become extraordinarily sophisticated. New technology and an eagerness to identify and exploit the slightest competitive edge have turned campaign ...

Political campaigning is increasingly driven by data. Journalist Sasha Issenberg says voter outreach has shifted from a precinct-centered game to... In 'Victory Lab,' A Concoction Crafted To Move ...

Jeff Glor talks to Sasha Issenberg about "The Victory Lab: The Secret Science of Winning Campaigns." Jeff Glor: What inspired you to write the book? Sasha Issenberg: I have covered political campaigns ...

Have you ever wondered what your grocery store receipt has to do with your voting record? Chances are political operatives are poring over potential voters' everyday decisions trying to formulate ...