Dishwashing brand, Vim, on Sunday, responded to all the social media backlash for their latest ad campaign the 'first black dishwashing liquid for men' and said it "was a joke". Taking to Instagram, ...

Actor and fitness model Milind Soman's new Instagram post has disappointed a section of social media users. He is promoting Vim Black, a dishwashing liquid made exclusively for men. Yes, a recent ...

Last week, HUL’s dishwashing brand Vim released three films promoting the launch of Vim Black, exclusively for men. The hidden intention of the brand was to emphasise men owning chores equally at home ...

In the ad, the protagonist is seen berating a man claiming to do household chores such as washing dishes. (Mint) Following a backlash on social media by a section of consumers, Hindustan Unilever Ltd ...