One of the easiest and most straightforward methods of growing an audience on TikTok is to use hashtags. While it’s possible to gain traction for your videos without using TikTok hashtags, they do ...

Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...

History is full of dramatic events that unfolded long before smartphones, livestreams, and viral hashtags existed. Many of ...

Almost as soon as “Me Too” became part of the mainstream lexicon when discussing sexual assault, harassment and gender violence, pundits debated whether the viral hashtag was a moment or a movement.

"Successful selfie protests made what's invisible visible," said Mona Kasra, an assistant professor of digital media design at the University of Virginia. "They are effective when they shift public ...

CBS Reports’ documentary “Black Twitter: The Twitterverse That Changed a Generation” streams live on Thursday (February 23) and explores the undeniable cultural significance and impact of those who ...

The hashtag “Very Asian” has taken off on Twitter after a viewer left a racist voice message for an Asian American news anchor who said that she ate dumplings in celebration of New Year’s Day.