SEATTLE — It was all but inevitable that the Virgin America brand wouldn’t survive its merger with Alaska Airlines. The parent company announced Wednesday that all Virgin America flights will fly ...

“Clarity in these transactions is paramount," said Alaska Airlines CEO Ben Minicucci. Alaska Airlines' deal to buy Hawaiian Airlines caught some by surprise, but the carrier said the merger agreed to ...

On October 3, 2025, the High Court of Justice ruled against Alaska Airlines in its appeal over trademark royalties owed to the Virgin Group. The Seattle-based airline had sought to overturn an earlier ...

People were heartbroken last year when Alaska Airlines announced that it would phase out Virgin America's brand by 2019. The company bought Virgin in a $2.6 billion merger in 2017, and promised to ...

In the past year, Seattle-based Alaska Air Group (NYSE: ALK) acquired smaller West Coast rival Virgin America and made plans to retire that brand. Over a 10-year period, Virgin America has built up a ...

Virgin America’s fiercely loyal fans are asking if the service they love will remain the same under its new parent, Alaska Airlines. By Matt Krupnick Potential cost cuts fall far short of the price ...

SEATTLE, May 20 (Reuters) - Flight attendants at Virgin America airlines are seeking a vote on whether to unionize, according to an official at the Transport Workers Union (TWU), in a move that could ...

Man, Virgin America is really making all other airlines look horrible. First they started flying with awesome high-tech Linux computers on every seat, seat-to-seat chat, games (Doom!), movies, music ...

SEATTLE, June 25 (Reuters) - Flight attendants at Virgin America are due to begin voting next month on whether to join a union, which would be the first at the California-based airline. Sign up here.