SOFTSWISS has introduced new positioning and a refreshed visual identity in response to structural changes reshaping iGaming markets today. Insights from five years of SOFTSWISS iGaming Trends ...

The market for artificial intelligence services is expected to reach $609 billion by 2028 with a five-year CAGR of 21.4% (USD). Growth will be driven by new generative AI capabilities and traditional ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

The new visual identity, created by Art Director Aaquib Wani, is based on the agency's three focus areas, sports, brands and public diplomacy. The design uses three lines that converge to form the ...

Dutch design agency Thonik has created a visual identity for the M+ museum in Hong Kong featuring a range of vibrant colours influenced by the city's architecture and neon signage. The integrated ...

Each year, SVA’s MPS Branding program (chaired by designer, author and Design Matters podcast host Debbie Millman) offers an annual course called the Honors Branding Project, wherein a select group of ...

The identity architecture is a framework that organizes the University’s many identities into defined categories for the application of the identity style guidelines. Categories are based on strategic ...