Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

CU Boulder’s visual identity uses specific colors, fonts, photography, icons and graphic elements to create a cohesive, distinctive and recognizable brand. The official CU Boulder colors are CU Gold, ...

London-based design agency Deuce Studio has created the brand strategy, visual identity, and packaging for the premium herbal tea start-up. The project seeks to position the product as an antidote to ...

Contemporary co-working space Spring House’s design reflects company’s identity through teal accents, fluted glass, metallic ...

The host city has revealed its full Olympic and Paralympic identity, drawing on California’s rare Superbloom phenomenon to create a flexible, modular system Every host city of the Olympic and ...

Giorgia Lupi, who specializes in data visualization, joins Pentagram’s New York office as its first partner in seven years. Here’s what she plans to do. Alexandria Ocasio-Cortez waged a wholly ...

Learn about the W&M Bray School Lab visual identity. Renowned Cuban graphic designer Alejandro Rodríguez Fornés, known as Alucho, developed visual and metaphorical identities of the work we do in ...