Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Agencies are selling entrepreneurs quick fixes for LLM visibility, but the only strategy that lasts is the blend of PR ...

SEO can feel like a rigged game. Agencies often throw around jargon, push endless audits and promise big results. But most of what they sell won’t necessarily help you rank. Instead of wasting time ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2025, SEO looks deceptively easy. There are more tools, AI-enhanced plugins, and one-click audit checkers than ...

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

This week’s Ask An SEO question comes from Nicolò, who asks: “What are the best resources to learn SEO and who are the best people to follow online for good advice?” This is a great question that goes ...

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...

We know SEO, but what is SCO Google? How does it work, and how important is it in digital marketing along with SEO?

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. 99% of the time, nothing is documented. In this article, I’ll teach you ...

OMN Next Gen SEO & KI-Marketing Schweiz has strengthened its position as a provider of artificial intelligence-driven ...

This week’s Ask an SEO question comes from Sanjay in Coimbatore, who asks: “What are the things I need to analyze in our competitors site for SEO?” Sanjay, thank you for asking this question. The most ...