Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks CEO Brian Niccol is narrowing his focus on the company's U.S. business during his first days at the helm of the coffee giant. Part of his focus will be making stores more inviting.

Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...

Starbucks CEO Brian Niccol on Friday said his goal is for customers to get a cup of coffee in less than 30 seconds within the next five years. “You’re going to have an experience where when ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

FILE - Brian Niccol, named the chairman and chief executive officer of Starbucks on Aug. 13, 2024, is shown during an interview on June 9, 2015, in New York. (AP Photo/Mark Lennihan, File) ...

The chain is looking for a local partner to help run its stores in China as it looks to open "thousands" more outlets there ...

A study by the AFL-CIO finds CEOs in the S&P 500 made 285 times more than their employees last year. The largest pay disparity was at Starbucks, where CEO Brian Niccol made 6,666 times as much as the ...