Apple's latest Shot on iPhone film marks the Chinese New Year, with "I Made a Mixtape for You" showing an idyllic form of love from the 1990s. Throughout the year, Apple releases videos as part of its ...

“Don’t mess with Mother.” That’s the title of Apple’s newest Shot on iPhone film, which features a stunning collection of clips celebrating nature from around the world. Check out the weird and ...

As part of its iconic "Shot on iPhone" campaign, Apple has released yet another short film, called "Big Man," featuring UK rapper Michael "Stormzy" Omari. The short film, which debuted on Wednesday, ...

Producers used 40 iPhones to show what went into the performance and offer one-of-a-kind perspectives not shown in the actual live broadcast. As Managing Editor, I lead CNET's mobile team, covering ...

Apple isn't shy about championing the iPhone's camera as a legitimate filmmaking tool. Today, they've unveiled a new short film, "¡Suerte!", shot entirely on the iPhone 15 Pro Max. To showcase the ...

Apple has highlighted comments from award-winning filmmakers pointing to the benefits of shooting on iPhone – from speed and flexibility, to the sheer accessibility of the device. One of them says the ...