The robbery at the Louvre has done what no marketing campaign ever could: It has catapulted France’s dusty crown jewels — long admired at home,

A man who stepped into a photo taken outside the Louvre in Paris amid the investigation into the recent brazen crown jewels heist at the famous museum has gone viral.

Does a photo show a well-dressed French detective working the case of the Crown Jewels stolen from the Louvre? No, that's not true: The original poster later said it was a "fantasy version" she did not regret posting.

The glittering sapphires, emeralds, and diamonds that once adorned France’s royals could well be gone forever, experts said Tuesday after a brazen, four-minute heist in broad daylight left the nation stunned and the government struggling to explain a new debacle at the Louvre.