CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor ...

The Black Friday and Cyber Monday cycle has expanded far beyond a single weekend. Retailers entered 2025 preparing for a ...

The Amazon Ads Partner Awards spotlight agencies and partners that drive advertiser success with Amazon Ads across both ...

For CPG marketers, this means that campaigns in the convenience space don’t just drive awareness—they influence action.

CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing ...

To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World ...

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since ...

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through ...

The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally.