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When a conventional marketing mix model proved too latent, the brand's ecommerce head Drew Schneier went agile and got real-time results.

Amazon Web Services has signed a $38 billion deal to supply OpenAI's demand for computing power with Nvidia chips as part of a seven-year deal, the companies announced Monday.

Pop Art master Andy Warhol, influenced by his Byzantine Catholic upbringing and the religious iconography in his childhood, was intrigued by death. So it's not surprising that Pittsburgh's Andy Warhol ...

Nashville's Bohan agency has rebranded. It's now Artists&Outlaws. The creative tension between business and artistry inspired the new moniker.

The top two Halloween weekend movies this year could only muster around $8 million each - drama/romance "Regretting You" and horror-content "Black Phone 2." ...

The Friday-night comedy hour is one of two that NBC is setting up this month. The other one falls into place next Monday night, November 10, with the second-season return of the hospital mockumentary ...

Mr. Pibb is relaunching with newly designed packaging in select regions, ahead of a planned 2026 national rollout.

Meta's plan to target ads based on chatbot conversations "will normalize a level of surveillance that is qualitatively more ...

The report, based on a tool developed by Pangram Labs, found that of 186,000 articles studied in the summer of 2025, 9.1% were either AI-generated (5.2%) or mixed (3.9%). The remaining articles were ...