As digital channels grow more saturated, it's the ideas and emotional resonance behind the content that increasingly ...

NBCU is launching a new product to streamline creative ad delivery by centralizing quality assurance checks and creative ad tech partners.

Industry leaders from Sinclair, IAB, Definant LA, WideOrbit and Futuri revealed how AI tools are simultaneously empowering ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns.

As with seemingly every creative industry (including journalism), the introduction of ChatGPT last fall kicked off within the advertising industry a larger conversation about whether large ...

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

As AI becomes a driving force behind the digital advertising ecosystem, it's important to achieve a better understanding of all the applications of these technologies.

Nexon has acknowledged "irregularities" in a series of TikTok advertisements for The First Descendant after fans accused the ...

TikTok has announced its new "Creative Challenge" program that will only pay creators for sponsored posts if a brand approves it.

AV Squad, a go-to creative advertising agency for Hollywood, has become fully owned by its employees. Behind memorable campaigns for films like “Everything Everywhere All at Once,” “Anora ...

Tracking the latest Super Bowl commercials and teasers—which brands are buying ads and the agencies making them.