NBCU is launching a new product to streamline creative ad delivery by centralizing quality assurance checks and creative ad tech partners.

As digital channels grow more saturated, it's the ideas and emotional resonance behind the content that increasingly ...

Several years before the Creative Circus announced it was closing, Haan could see the market shifting. Some state schools, which had previously fed students to Atlanta’s Creative Circus, began ...

Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.

Here are five plays for agencies that want to lead in the current environment: 1. Use AI to suggest ideas, and then let ...

NEW YORK —In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns.

Enhancing efficiency SparkLabs, the in-house creative team at AppLovin, provided a reference point based on its use of AI in ad creatives through 2023 using data collected from over 10,000 ad ...

TikTok has announced its new "Creative Challenge" program that will only pay creators for sponsored posts if a brand approves it.

VDO.AI, an adtech company, offers solutions designed to deliver industry-leading ROI and aims to equip businesses with future-proof, innovative advertising solutions driven by technology.

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can be used to analyze data ...