Discover what goodwill in accounting means, how to calculate it, and its role during acquisitions. Learn about goodwill ...

Goodwill is an intangible asset that's recorded when one company acquires another. It addresses brand reputation, intellectual property, and customer loyalty.

Goodwill in accounting tends to represent the intangible, long-term assets from the acquisition of one company by another.

A global accounting standard setter has said it will review how companies calculate "goodwill" on their balance sheets to avoid misleading investors with overly optimistic assessments of financial ...