Techniques for creating a diverse link profile through anchor text variations. Details on how Google perceives your site, how to use LSI keywords, and more.

Understanding how to use anchor text effectively is an important piece of your overall link-building strategy.

Chrome: I always appreciate a good anchor link— that thing you can click on that zips you off to another portion of the very web page you’re viewing.

Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce and non-ecommerce domains, ultimately analyzing ...

How to Create an Anchor Link in WordPress. If you have a long post or page on your WordPress blog, consider creating an anchor link. An anchor link, or jump tag, enables you to create a hyperlink ...

Anchor text is useful for providing context to users, but is it a Google ranking factor? Read about it here.

Why You Shouldn't Control Anchor Text There are multiple reasons why you can—and should—stop trying to control anchor text when link-building. Exact anchor text is increasingly less important to ...