“Unforgettable days always start in normal ways.” That’s what I told Olivia, the founder and CEO of a sustainable beauty startup, during our first meeting. We were cozily seated in her company’s light ...

If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

When it comes to strategy, most companies fail. In fact, 95% of products that go to market do not succeed. The common excuse is failed execution, but this is often just poor accountability from ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

What Is Buy and Hold? Buy and hold is an investment strategy where individuals purchase securities with the intention of keeping them for an extended period. This approach, often spanning years or ...

As noted in the first article in this series, IT disaster recovery (DR) strategies and procedures help organisations protect their investments in IT systems and infrastructures. The essential mission ...