Here, 17 members of Forbes Agency Council share how their agencies approach retention and encourage clients to renew their contracts, enhance their strategies and continue their partnerships. From ...

The Gist Retention impact. Customer retention rate crucially affects brand profitability and repeat purchases, reducing reliance on advertising. Cost efficiency. Retaining existing customers costs ...

Customer retention programs have a proven return on investment, so add them to the top of your list of 2023 priorities as a recession-proof strategy.

High retention indicates strong product-market fit. It is proof that you are solving a real problem and are adding value to your customers.

YouTube makes it easier for creators to understand what's keeping their audience engaged with changes to the audience retention report.

Since the pandemic, employees have become much more mindful of the companies they're working for — and what they stand for.