Roth’s book trailers cost as much as $50,000 each, and involve a full complement of actors, computer-generated effects, costumes and set designs with the high production values of a movie trailer.

In preparation for the e-launch of the e-release of Thomas Pynchon’s entire e-canon on e-book, Penguin commissioned Brooklyn graphic designer team CHIPS (Full disclosure: They are awesome and… ...

Book marketing is still evolving to meet the promise of the digital age, and video book trailers have become more common — and more interesting. Local author Ron Tanner offered to give Read S… ...

ALSO: A book trailer worth watching: Ben Marcus’ ‘Flame Alphabet’ [video] How to make a book trailer for $50,000 The good, the bad and the other bad: The Moby book trailer awards -- Carolyn ...