Magic Assistant, an SMS-based personal assistant service, is rolling out a new plan that provides a more premium service for $100 an hour. Magic's new service, Magic+, is built around getting ...

Two years ago when the Magic acquired big man Wendell Carter Jr. from the Chicago Bulls, the 6-10 center received guidance from Orlando assistant Nate Tibbetts as he transitioned to a new system.

FILE – Orlando Magic forward Jonathan Isaac, right, smiles as he warms up beside assistant coach Nate Tibbetts, left, on the court before an NBA basketball game against the Boston Celtics in ...

Orlando Magic assistant coach Bret Brielmaier was a reported finalist for the Australia Boomers head coach position, conducting "multiple interviews" before the Australians decided on Adam Caporn.

After a game ends, the Magic’s video specialists will load the clips of the team’s offensive possessions onto the assistant coaches’ laptops. Then, Batiste will pore through each possession.

Remember the text message-based service on-demand company, Magic Assistant? In a whirlwind two months after the service's launch on Product Hunt, Magic went viral based on its claims to deliver ...

ORLANDO - One of the most knowledgeable people in the NBA when it comes to scouting for the draft and making other basketball personnel decisions is Matt Lloyd, the Orlando Magic’s assistant ...