This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Sprite, a Coca-Cola brand, is bringing back its ...

Rolling out across more than 15 diverse markets in ASEAN & South Pacific, Sprite’s new global platform brings a dynamic new look, an iconic brand sound, and bold cultural partnerships ...

Sprite launched Sprite Limelight, its first unified global music program, per details shared with Marketing Dive. The music program is in support of the Coca-Cola brand's recently launched global ...

Add Yahoo as a preferred source to see more of our stories on Google. Image via Greg Noire This month, Sprite launched its new global platform, It’s That Fresh—a top-down update for the brand that ...

Following a sizzling debut last year, Sprite Limelight is back, led by Ryan Tedder as producer with a global artist lineup featuring Feid, Lay Zhang, Lexa and Cassper Nyovest. By Quincy Green Sprite ...

Are you a print subscriber? Activate your account. By Elizabeth Moore - 17 min 21 sec ago By Gavin Lester - 17 min 21 sec ago By Adam Bialek - 47 min 21 sec ago By Garett Sloane - 1 hour 17 min ago By ...

The brand is giving a fresh twist by launching an all-new music format By James Dinh Sprite is going global with their new music program, Sprite Limelight, and the initiative has rounded up a diverse ...