UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering another merry music video from the project. This time, the Squad brings us “Santa ...

If you're looking for new things to watch (and sing along to) this Christmas, Elf on the Shelf has you covered. On Nov. 17, the LumiStella Company - the company that created Elf on the Shelf - ...

Scout Elf Squad explores what Santa’s helpers do the other 364 days of the year, alongside other popular Santaverse characters. The Lumistella Company, the creative force behind the internationally ...

Elf on the Shelf is a cultural phenomenon: How did it get started? Since 2005, the modern incarnation of Santa’s lovable little scout has enchanted a generation of children, spawned a multimedia ...