Having been there/done that through turmoil, the McCleaf brothers of Cherry Hill Orchards have one thing to say about last ...

Apex 'FCM14-057' is an early- to mid-season blueberry variety with proven field performance, 45-day shelf life, large yield potential, and more.

While heat remains strongest driver of Colorado potato beetle abundance, other factors also play key roles in predicting outbreaks.

Why relying on familiar plant disease names can result in the wrong diagnosis — and the wrong control strategy.

Fruit growers have always farmed with risk. But despite the pace and overlap of external pressures, the industry refuses to stand still.

Learn why Mark Mason of Nature's Reward in Salinas CA, opens his production fields to trials — and what it takes for a new ...

Twin Peaks Orchards co-owners spend their days not only trying to grow the best fruit, but also spreading positivity on behalf of the industry.

Latest data from USDA estimate farmers and ranchers receive a combined 5.8 cents of every food dollar after accounting for production expenses.

The Fungicide Resistance Action Committee (FRAC) classified Botrytis cinerea as a high-risk pathogen for its ability to resist multiple chemical classes concurrently. The disease produces millions of ...

Learn the latest data on distribution of insect predators, the role of ground cover, and how to attract natural enemies to ...

That culture supports structured efforts like the tree fruit technology roadmap, focusing on irrigation, crop load management and harvest labor. AI is already showing promise in irrigation, where ...

Annual BeSure! campaign for commercial ag producers is a seasonal reminder to protect pollinators, wildlife, and water quality.