The Dude is a custom-built, HEMI®-powered Ram 1500 inspired by the original Dude sport trim package from the early 1970s ...
Powerful, capable, and now it sounds the part, too. So why are prospects looking so dreary for the Ram 1500 RHO?
Ram’s decision to resurrect the Hemi isn’t logical. It’s based on emotion, identity and the unmistakable sound that built a loyal following.
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