While Adobe (ADBE) is best known for its creative tools used by graphic designers and content producers, the software giant has used a combination of R&D and M&A to expand its presence in customer ...

Adobe Inc. is updating its cloud-based customer experience management tools with the launch into general availability of its Adobe Experience Platform. Called Adobe Experience Platform, it’s intended ...

Medallia announced on Sept. 23 that it has expanded its strategic partnership with Adobe, integrating with Adobe's newly launched AI Agents. The integration aims to enhance how businesses build, ...

Adobe outlines vision for brands to deliver one-to-one personalization at scale with major innovations across Adobe Experience Cloud and Adobe Creative Cloud that bring together customer data, content ...

For years, the goal of marketers was to understand the customer so well, they could respond to their every need, while creating content specifically geared to their wishes. Adobe Cloud Platform has ...

LAS VEGAS--(BUSINESS WIRE)--Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced that General Motors (GM) has selected Adobe Experience Cloud to ...

LOS ANGELES--(BUSINESS WIRE)--Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) announced the availability of the all-new Adobe Experience Manager Sites, Adobe’s ...

Adobe Inc. is taking aim at its rival Salesforce Inc. in the customer experience department with the launch of a new tool for orchestrating artificial intelligence agents within its flagship Adobe ...

If you think ChatGPT and the other generative AI tools are transformative to communication and understanding, wait until you see what happens when generative AI joins forces with marketing and sales ...

It was a big week for the customer experience market, with two major players in the marketing tool space taking swings to bring the idea to the next level. The pair of moves taken together could move ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Listen to Adobe's EVP of CX and EX Donna Morris on The Modern ...