Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in ...

Despite faltering a bit in recent years, Apple smartphone brand loyalty in the US is still higher than Samsung’s.

Interestingly, while Apple iPhone owners seem to waver in their loyalty, things are going the other way for Cupertino's top ...

Samsung brand loyalty grows 8% in five years. Recent data on brand loyalty in the United States showed that 89% of Apple ...

Almost 20 years on and Apple iPhones are still dominating the market and wielding a monopoly over half of the industry, but how and why?

Tariff wars may cause many Apple customers to rethink their loyalty to avoid high prices ... late Friday that some electronics, such as smartphones, were temporarily exempted from the 145% ...

Apple's proactive supply chain optimization and exemption from certain tariffs support a resilient outlook. Learn why AAPL ...