Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...

Enterprises can no longer let customer service be an afterthought. Better use of data and AI can improve after-sales ...

With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...

Adobe has launched a new service offering businesses the chance to train customized and bespoke AI models on their own ...

In fintech, influencer marketing looks very different from lifestyle-heavy B2C campaigns. For B2B fintech companies, working ...

Striving to get on their customers’ “day one lists”, some B2B firms are positioning brand spend as the cherry on top of their ...

Facing sesame oversupply in China, Master Kong subsidiary Tingzhi Foodstuff is eyeing exports to affordability-focused ...

It's easy to assume that B2C and B2B companies have little in common. After all, different audiences require different strategies to effectively engage customers and potential customers. And so, often ...

A roundtable discussion on the sidelines of the UP International Trade Show 2025 revealed the remarkable transformation of ...

Companies should harness the latest innovations in data and AI technology but must combine it with a strategy founded in localized human expertise.

Discover the best AI tools for bookworms and avid readers to read smarter, retain more, and make every page count.

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.