According to Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an ...

According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an ...

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...

IPv4 is the current IP address protocol and it's very limiting for advertisers. It bundles many devices into a single address. IPv6 has existed for years, but has not caught on because there wasn't ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviors. Media experts weigh in.

Using NEXad’s technology, Audi India’s CTV-focused campaign featured an interactive experience where users could change the ...

Yes, the famous bank robber who hit banks "because that's where the money is" would figure the money is now in CTV advertising.

As we advance programmatic delivery of interactive formats, partnering with TripleLift was a natural choice, given their ...

Google’s move to enable IP-based tracking for CTV targeting marks a significant shift for the company, and for digital ...

Connected TV advertising has been the darling of the ad industry in recent years. However, recent forecasts indicate a slowdown in spending growth. By 2028, year-over-year spending growth will move ...