While SonyLIV talks of ‘returning sponsors as proof of brand value’, industry observers say although Shark Tank delivers high ...

Samba TV, the global leader in AI technology for media analytics, today released its State of Viewership Report for the second half of 2024, analyzin ...

Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half ...

LiveRamp Holdings, Inc. ( NYSE: RAMP) Q3 2025 Earnings Conference Call February 5, 2025 4:30 PM ET Drew Borst - Vice President-Investor Relations Scott Howe - Chief Executive Officer Lauren Dillard - ...

Live Sports, the Presidential Election, and Streaming Growth Signal a Shift in Consumer Viewing Habits as AI-powered Targeting Unlocks New ...

Samba TV’s State of Viewership Report breaks down the latest trends in linear and Connected TV (CTV), revealing how audiences ... a clear preference for FOX News over MSNBC, offering early ...

Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

By partnering with Channel Factory, advertisers can leverage the Google TV Masthead to showcase their brands through a high-impact ad unit with strong visibility. Key highlights include: The Google TV ...

As we advance programmatic delivery of interactive formats, partnering with TripleLift was a natural choice, given their ...