It’s a big weekend for sports – and for advertising. Ahead of the Super Bowl on Sunday, Will Hurrell, of Will Hurrell PR, ...

Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half ...

While SonyLIV talks of ‘returning sponsors as proof of brand value’, industry observers say although Shark Tank delivers high ...

Samba TV, the global leader in AI technology for media analytics, today released its State of Viewership Report for the second half of 2024, analyzin ...

Live Sports, the Presidential Election, and Streaming Growth Signal a Shift in Consumer Viewing Habits as AI-powered Targeting Unlocks New ...

Where can I watch the Super Bowl in 2025? Find out the streaming channels and cable television that will bring all the action ...

Consumers won’t remember most $8m Super Bowl ads, so brands gamble that they will be the ones that stick. Ipsos’s Pedr Howard ...

Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.

With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...

Morgan Stanley raised the firm’s price target on Roku (ROKU) to $75 from $67 and keeps an Underweight rating on the shares. Roku and its CTV ...