With great change comes the unprecedented opportunity for publishers to unlock revenue from their most important asset: first ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. The post 2025 is the year for B2B brands to embrace CTV appeared first on ...

Alex earned her journalism degree at the University of Regina and in 2017, joined CTV Two’s Alberta Primetime team as a reporter and producer in Calgary. A year later, she moved north to work in ...

Aaron Goldman, CMO at Mediaocean, dives into how CTV will knock out linear in this year’s ad spend smackdown. Spoiler alert: ...