Faber-Castell is a 255-year-old company that makes pencils. How does an established company like this think about innovation, particularly if and when to adopt a new technology?... Listen and ...
So when is the last time you picked up a pencil? These writing instruments, it often seems, have gone nearly extinct as a primary method of writing—a sad commentary, since their rich history is one of ...
“Even today in the digital age, the No. 2 pencil remains the required writing implement for students taking standardized tests in the U.S.,” said Ryan Raffaelli, professor at Harvard Business School.
NUREMBERG, Germany (dpa) – Never mind the Internet, SMS messages and hand-held computers: the humble pencil still has a future, says Anton Wolfgang Graf von Faber-Castell, head of the renowned German ...
Pen and pencil maker Faber-Castell’s earliest roots date to 1761, making it one of the oldest brand names associated with writing implements. But its now-famous hyphenated moniker came about over ...
Anton-Wolfgang von Faber-Castell, who led the centuries-old German maker of the humble pencil used in classrooms around the world and added a line of jewel-encrusted pens, has died at the age of 74.
The proximity of Staedtler and Faber-Castell encourages innovation at both firms The ancient city of Nuremberg, steeped in medieval and Nazi history, is home to a cluster of fiercely competitive pen ...