Stewart’s “tired but stunning” glam is both relatable and undeniably chic at the same time. The star didn’t want to go ...

Beauty (ELF) closed the most recent trading day at $126.18, moving +2.74% from the previous trading session. This move outpaced the S&P 500's daily gain of 1.23%. Meanwhile, the Dow experienced a rise ...

E.lf. has been operating its "Elfyou" channel on Twitch since 2020, making it one of the first brands to experiment with the ...

By bringing real community energy to Twitch, Elf Cosmetics built a safe space where beauty belongs and is now turning that ...

Twitch will now allow its users to buy products without dragging them away from the stream they’re watching. Announced ahead ...

Harry Potter shaped our childhoods, but some moments from the beloved series are more problematic than our nostalgia lets us ...

OAKLAND, Calif., October 16, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced an innovative ...

When you have to test hundreds of products every year for over twelve years, you become numb to overblown PR statements. Will this retinol actually transform my skin? Will this conditioner actually ...

The cruelty-free cosmetics brand is calling on ‘petfluencers’ for its AI: Animal Intelligence campaign, celebrating the joy, emotional intelligence and individuality brought by our pets Cruelty-free ...

OAKLAND - e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), unveiled a new campaign Thursday that reframes AI as "Animal Intelligence," featuring popular pet influencers and supporting animal ...