Amazon's new Help Me Decide tool will show you a personalized recommendation for a particular category and list reasons why ...

Amazon.com Inc. is rolling out a new AI-powered tool that will recommend a specific product when shoppers are feeling ...

The shopping feature was announced by Amazon on Thursday. The Help Me Decide tool recommends a product after you've browsed several similar items and haven't made a purchase, by analyzing "your ...

If wading through online reviews and trying to compare specifics between products gives you decision paralysis, Amazon has a new tool to help. Amazon has announced a new tool called "Help Me Decide" ...

Help Me Decide expands Amazon’s suite of AI shopping tools, pairing you with the right product with the tap of a button.