Pop culture is saturated with franchises, and Swift is the master of creating them. But her marketing is beginning to ...

Taylor switches so deftly from the ex-lover whose insanity causes madness to the new Hamlet who brings love," Mary Bly told Newsweek.

Feelings of persecution have long driven Swift’s most powerful songwriting. But even as fans and critics dinged her latest ...

That figure, which combines sales and streaming numbers, represents the biggest opening week for an album in modern history, ...