World Softball Day is Friday, presenting a perfect opportunity to recognize the expansive interest in an ever-growing sport.

Sport collectors can now collect Athletes Unlimited Softball League trading cards. The cards feature rookies Bri Ellis, Sam ...

The partnership aims to create sustainability where previous leagues failed while also providing players with a new career ...

Major League Baseball has agreed on a strategic partnership with Jomboy Media and will acquire a stake in the company.

Women's College World Series fans won't have to wait long for more softball. The Athletes Unlimited Softball League debuts on ...

New York Liberty guard Sabrina Ionescu (20) reacts after drawing a foul and scoring during the second half of a WNBA ...

The inaugural season of a new women's professional softball league in the U.S. begins this weekend. Four teams will ...

More than four years later, Ng met Hilary Meyer, Athletes Unlimited’s senior vice president of impact, at Harris’ residence.

After four years of a softball championship season, Athletes Unlimited has officially developed a full women’s softball ...

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

Just Women’s Sports partners with Lisa Leslie to launch new WNBA content, including a video series and creator-driven studio.

Oregon State shut down USC’s offensive attack in the regional final, eliminating the Trojans from the NCAA tournament.