A quick scroll through TikTok, Instagram or YouTube beauty feeds and you’ll be bombarded with ‘dupes’ — anti-aging products that are identical swaps for high-end formulas yet cost a fraction of the ...

Add Yahoo as a preferred source to see more of our stories on Google. We’re officially naming e.l.f. Cosmetics the winner of dupes. If you’re on makeup TikTok like us, then you’ve definitely seen the ...

We all love browsing the aisles at Sephora, but if you've been in the beauty megastore recently, you know some of their ...

HUNTSVILLE, Ala. (TENNESSEE VALLEY LIVING) - We love the looks that celebrities bring to the red carpet and to their everyday life! Olivia Sparks shares with us her best celebrity makeup dupes that we ...

Shoppers are posting on TikTok about dupes of well-known cosmetics at dollar stores. Both Dollar General and Dollar Tree sell dupes of products from viral brand Glow Recipe, for example. The two ...

GlimmerGloss by Chloe is a wedding makeup artist based in Knoxville, Tennessee. Chloe Rader graduated from the Knoxville Aveda Institute, as well as Tennessee School of Beauty, and has over ten years ...

A BEAUTY whizz has shared her beauty cheat sheet to get the best skin products in 2026. Nori, a pharmacist from the UK and beauty lover, took to social media to share her top buys for the new year.

MIAMI - They call them dupes — short for duplications — and they are everywhere, especially on social media. Dupes are not counterfeits or illegal knockoffs. They're products that closely mimic ...

In beauty, it’s no secret that high-end makeup brands often have a hefty price tag. While these luxury products boast quality and prestige, not everyone can or wants to splurge on them. Thankfully, ...

Spring is here. These dupes let you add some beautiful new shades to your makeup bag this season and without spending a fortune. I don’t know about you, but spring is one of my favorite times of year ...